tobacco leaf-its culture and cure marketing and manufacture 1897
General:
Name: tobacco leaf-its culture and cure marketing and manufacture 1897
Format: pdf
Size: 24.33 MB
Book:
Title: Tobacco leaf: its culture and cure, marketing and manufacture. A practical handbook on the most approved methods in growing, harvesting, curing, packing and selling tobacco, also of tabacco manufacture
Author: Killebrew, J. B. (Joseph Buckner), 1831-1906
Language: angielski
Year: 2018
Subjects: N/A
Publisher: Wydawnictwo: Palgrave Macmillan
ISBN: 9783030002862
Total pages: 536
Description:
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
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