1966-08-8727534-Harvard-Mass
General:
Name: 1966-08-8727534-Harvard-Mass
Format: pdf
Size: 35.87 MB
Book:
Title: 1966-08-8727534-Harvard-Mass
Author: James H. Gilmore (Editor)
Language: angielski
Year: 2000
Subjects: Business, Science & Technology, Engineering, Industries, Industrial Engineering & Materials Science, Marketing & Sales, Management & Leadership, Industries – General & Miscellaneous, Marketing, General & Heavy Industry – Manufacturing, Manufacturing – General & Miscellaneous, Marketing – Professional & Reference, Product Management
Publisher: Harvard Business Review Press
ISBN: 9781578512386
Total pages: 130
Description:
Through this collection of ten articles from "Harvard Business Review, " the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.
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