Vollmert M Google Analytics 4 The Practical Handbook 2025
General:
Name: Vollmert M Google Analytics 4 The Practical Handbook 2025
Format: pdf
Size: 28.79 MB
Book:
Title: Google Analytics 4
Author: Markus Vollmert
Language: angielski
Year: 2025
Subjects: N/A
Publisher: Rheinwerk Computing
ISBN: 9781493227686
Total pages: 478
Description:
Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you’ll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!
Highlights include:
1) Setup
2) Events
3) Tags
4) Website evaluation
5) Ad campaigns
6) E-commerce tracking
7) App data
8) Custom reports
9) BigQuery
10) Troubleshooting
11) Administration
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