Backhaus K Multivariate Analysis An Application-Oriented Introduction 3ed 2025
General:
Name: Backhaus K Multivariate Analysis An Application-Oriented Introduction 3ed 2025
Format: pdf
Size: 26.26 MB
Book:
Title: Multivariate Analysis
Author: Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber, Thomas Weiber
Language: angielski
Year: 2021
Subjects: Business, Marketing & Sales, Marketing, Marketing – General & Miscellaneous
Publisher: Springer Gabler
ISBN: 9783658325893
Total pages: 623
Description:
We live in a world driven by data. Yet, data alone holds no value unless we can extract meaningful insights from it. Multivariate data analysis provides the essential tools to unlock this potential.
This book offers an easytounderstand introduction to the most important methods of multivariate data analysis. With a strong application focus, it requires only basic knowledge of mathematics and statistics. The methods are demonstrated through numerical examples and illustrated with detailed case studies. Additionally, the introductory chapter refreshes key statistical fundamentals relevant to all methods covered in the book.
For the 3rd edition, all chapters have been thoroughly reviewed and recalculated using the latest version of IBM SPSS. Contents• Introduction to empirical data analysis
• Regression analysis
• Analysis of variance
• Discriminant analysis
• Logistic regression
• Contingency analysis
• Factor analysis
• Cluster analysis
• Conjoint analysis
The original German version is now available in its 18th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in Germanspeaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariatemethods.info, the authors provide examples in Excel and R as well as additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
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