Akimoto H Handbook of Air Quality and Climate Change 2023
General:
Name: Akimoto H Handbook of Air Quality and Climate Change 2023
Format: pdf
Size: 58.12 MB
Book:
Title: Handbook of Qualitative Research Methods in Marketing
Author: Belk
Language: polski
Year: 9781
Subjects: N/A
Publisher: Wydawnictwo: Edward Elgar Publishing Ltd.
ISBN: 9781845421000
Total pages: 1532
Description:
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: * research paradigms such as grounded theory and semiotics
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