Zahay D Social Media Marketing A Strategic Approach 3ed 2023
General:
Name: Zahay D Social Media Marketing A Strategic Approach 3ed 2023
Format: pdf
Size: 18.85 MB
Book:
Title: Social Media Marketing
Author: Zahay/Roberts/Parker/Barker/Barker
Language: angielski
Year: 2022
Subjects: Business, Business – General & Miscellaneous
Publisher: Cengage Learning
ISBN: 9780357516188
Total pages: 346
Description:
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today’s digital marketing organization and using paid advertising and social media influencers. A stepbystep planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.
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