Sachdev R Digital Marketing 2024

Sachdev R Digital Marketing 2024

General:

Name: Sachdev R Digital Marketing 2024
Format: pdf
Size: 73.34 MB

Book:

Title: DIGITAL MARKETING, 2024 RELEASE
Author: Raj Sachdev
Language: angielski
Year: 2025
Subjects: Business, Computers, Business Technology, Computer Business & Culture, Internet & World Wide Web, Marketing & Sales, Management & Leadership, E-Commerce, Marketing, E-Commerce – Management, Marketing – General & Miscellaneous, Online Marketing, Strategic Management, Strategic planning
Publisher: Kogan Page, Ltd.
ISBN: 9781398622050
Total pages: 481

Description:

Ready to develop and implement a digital marketing strategy that elevates your career?

Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.

You’ll learn how to:
– Develop a strategic digital marketing plan using proven frameworks
– Implement AI-driven tools to enhance campaign efficiency
– Optimize marketing performance with data-backed decision making
– Build career credibility through advanced digital marketing skills
– New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples

With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.

Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies

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