Rodrigues-Craig J Product Analytics Applied Data Science Techniques 2021
General:
Name: Rodrigues-Craig J Product Analytics Applied Data Science Techniques 2021
Format: pdf
Size: 6.08 MB
Book:
Title: Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights
Author: Joanne Rodrigues
Language: polski
Year: 2020
Subjects: Computers, Computer Programming, Programming Languages, Other Programming Languages, Programming Languages * General
Publisher: Pearson Education
ISBN: 9780135258637
Total pages: 447
Description:
Use Product Analytics to Understand Consumer Behavior and Change It at Scale
Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change.
Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust.
- Develop core metrics and effective KPIs for user analytics in any web product
- Truly understand statistical inference, and the differences between correlation and causation
- Conduct more effective A/B tests
- Build intuitive predictive models to capture user behavior in products
- Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data
- Improve response through uplift modeling and other sophisticated targeting methods
- Project business costs/subgroup population changes via advanced demographic projection
Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits.
Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
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