Krause S The Process of Research Writing 2024
General:
Name: Krause S The Process of Research Writing 2024
Format: pdf
Size: 61.12 MB
Book:
Title: The Process of Research Writing
Author: Steven D. Krause
Language: angielski
Year: 2020
Subjects: Business, Marketing & Sales, Advertisting, Advertising – General & Miscellaneous
Publisher: Howard Ibach
ISBN: 9780578808765
Total pages: 176
Description:
Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.
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