Kihn M Customer 360 How Data, AI, and Trust Change Everything 2024
General:
Name: Kihn M Customer 360 How Data, AI, and Trust Change Everything 2024
Format: pdf
Size: 11.85 MB
Book:
Title: Customer 360
Author: Martin Kihn and Andrea Chen Lin
Language: angielski
Year: 2024
Subjects: Business, Management & Leadership, Strategic Management, Business development
Publisher: Wiley
ISBN: 9781394273621
Total pages: 232
Description:
Become more competitive by developing a superior customer experience through data, AI, and trust – and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.
To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about:
- Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails
- Getting ready to use exciting emerging technologies like AI agents and autonomous AI
- Organizing data around customers, prospects, and accounts-even if that data comes from many different sources in different formats
- Making new technologies an extension of your existing data investments so that both work better
- Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner
- Handling internal stakeholders and dealing with change in a way that benefits the business
For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy-truly the future of customer engagement-and leave competitors wondering what just happened.
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