Bratsis I The AI Product Manager’s Handbook Build, integrate, 2ed 2024
General:
Name: Bratsis I The AI Product Manager’s Handbook Build, integrate, 2ed 2024
Format: pdf
Size: 6.56 MB
Book:
Title: AI Product Manager’s Handbook
Author: Irene Bratsis;
Language: angielski
Year: 2018
Subjects: N/A
Publisher: Wydawnictwo: CreateSpace Independent Publishing Platform
ISBN: N/A
Total pages: 485
Description:
I provide a simple yet powerful framework for thinking about product management. The process of finding and validating market problems, creating solutions to those problems, and taking the solutions to market. (Readers of my blog have seen some of this before.)
To make it even shorter, “We find market problems, create solutions to the problems, and take the solutions to market.”
This captures the meaning of, for example, “we’re the intersection of business, technology, and user experience.” But it’s simple and clear enough that your parents can understand it.
Market problems are the underlying organizing principle
The core idea of the book is the focus on “market problems.” If you’re oriented to the market problem, a lot of other things take care of themselves. Or at least they are easier, and you get better results.In fact, I saw a Pragmatic Marketing poll the other day. Most product managers say “discovering and validating market problems is our most important job as product managers.” At the same time, they complain “we don’t spend enough time discovering and validating market problems.” We understand we should be doing it more, but we aren’t.
Contents and structure
The book is organized around this framework. The first section introduces the framework. And other useful information about product management as a discipline and practice.
The next three sections each focus on one component of the framework.Finding and validating market problems.
Creating solutions to the problems.
Taking the solutions to market.
Throughout I provide concrete steps you can take to put the ideas into practice. (If you’ve heard my podcast or read my blog you might recognize those “three things you can do today to put these ideas into practice.”I provide checklists and scorecards for assessing how you’re doing. It’s valuable to know there are obstacles to success, so in each section I list out key obstacles. And I give you ways to get around those obstacles.
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