Brown T , Churchill G , Suter T Basic Marketing Research 2010
General:
Name: Brown T , Churchill G , Suter T Basic Marketing Research 2010
Format: pdf
Size: 97.02 MB
Book:
Title: Marketing Research
Author: G. Churchill
Language: polski
Year: N/A
Subjects: N/A
Publisher: Wydawnictwo: Thomson Learning
ISBN: N/A
Total pages: 622
Description:
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid
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