Barrah B The Dynamics of Business Behavior An Evidence-Based Approach 2024
General:
Name: Barrah B The Dynamics of Business Behavior An Evidence-Based Approach 2024
Format: pdf
Size: 3.17 MB
Book:
Title: The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change
Author: Beirem Ben Barrah & Philip Jordanov
Language: polski
Year: 2024
Subjects: Business, Business Life & Careers, Management & Leadership, Business Life & Skills, Organizational Behavior, Business Skills – General & Miscellaneous, Decision Making – Management
Publisher: Wiley
ISBN: 9781394196579
Total pages: 386
Description:
Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.
Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:
- The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
- The most common myths that leaders accidentally buy into as they guide their organizations
- Case studies of contemporary companies overcoming challenges using brain and behavior science
A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.
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