Aghazadeh H Principles of Marketology Vol 2 Practice 2017
General:
Name: Aghazadeh H Principles of Marketology Vol 2 Practice 2017
Format: pdf
Size: 23.74 MB
Book:
Title: Principles of Marketology, Volume 2: Practice
Author: Hashem Aghazadeh
Language: polski
Year: 2017
Subjects: Business, Marketing & Sales, Marketing, Marketing – General & Miscellaneous
Publisher: Palgrave Macmillan
ISBN: 9781137548337
Total pages: 741
Description:
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
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