Zahay D Digital Marketing Foundations and Strategy 5ed 2024
General:
Name: Zahay D Digital Marketing Foundations and Strategy 5ed 2024
Format: pdf
Size: 35.12 MB
Book:
Title: Digital Marketing Foundations and Strategy
Author: Zahay, Debra;Labrecque, Lauren;Reavey, Brooke;
Language: polski
Year: 1403
Subjects: N/A
Publisher: Wydawnictwo: Palgrave Macmillan
ISBN: 1403903271
Total pages: 448
Description:
This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject alive from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.&Groucutt s passion for the subject is clear as he off
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