Dodgson M The Management of Technological Innovation Strategy Pract 2ed 2008
General:
Name: Dodgson M The Management of Technological Innovation Strategy Pract 2ed 2008
Format: pdf
Size: 1.98 MB
Book:
Title: Management of Technological Innovation : Strategy and Practice
Author: Dodgson, Mark.; Gann, David.; Salter, Ammon.
Language: polski
Year: 2008
Subjects: Business, Management & Leadership, Business Technology, Management – General & Miscellaneous, Management – Technology, Research & Development – General & Miscellaneous, Strategic Management, Strategic Planning * General
Publisher: OUP Oxford
ISBN: 9780191526046
Total pages: 402
Description:
The Management of Technological Innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations.
The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees David Gann and Ammon Salter join Mark Dodgson as authors, drawing on their combined experience of 60 years of researching and teaching MTI. It combines the most relevant theoretical analysis with contemporary and historical empirical evidence to provide a comprehensive, yet concise and readable, guide to the challenges of MTI.
Based on robust analysis, the book provides a wide range of empirical evidence from a huge diversity of case studies, with around fifty case studies newly written for this edition. It analyses MTI in all parts of the world, in companies large and small, and in services, manufacturing, and resource-based business sectors. This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI.
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