Aldieri L Innovation Research and Development for Human, Economic 2024
General:
Name: Aldieri L Innovation Research and Development for Human, Economic 2024
Format: pdf
Size: 31.6 MB
Book:
Title: Research methodology of innovative behaviour
Author: ITexLi – Спизжено у exLib : https://avxhm.in/blogs/exLib
Language: angielski
Year: 2015
Subjects: N/A
Publisher: Wydawnictwo: Difin
ISBN: 9788379309504
Total pages: 473
Description:
This book is a substantive culmination of the works in the innovative testing project titled ‘With the matrix to innovative entrepreneurship’. It was planned as a methodological work in its structure along with the contents addressed to the students a nd scientific employees of universities (to some extent),to the entrepreneurs who wish to extend th eir knowledge in the area of innovation management, innovation in marketing and marketing i nnovation. The book takes into consideration not only the theoretical bases of the project, references to its methodological assumptions (complex triangulation procedure and mixed methodology),results of own research (mainly, essential for the project, in the field of micro, small and medium-sized enterprises),but also some practical uses of the Matrix of Marketing Needs tool.
Download from RapidGator
https://rapidgator.net/file/2aa797f8e05aaa50107188f9bb3d5456/1j13yzy7otmx9417b70aqz.pdf