Weird Ideas That Work by Robert I Sutton
General:
Name: Weird Ideas That Work by Robert I Sutton
Format: epub
Size: 499.57 KB
Book:
Title: Weird Ideas That Work
Author: Robert I. Sutton
Language: English
Year: 2002
Subjects: Business, Nonfiction
Publisher: Free Press
ISBN: 9780743227889
Total pages: 240
Description:
Creativity, new ideas, innovation — in any age they are keys to success, but in today’s whirlwind economy they are essential for survival itself. Yet, as Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. Weird Ideas That Work codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly — and creative.
Stanford professor Robert Sutton is an authority on innovation and a popular speaker. In Weird Ideas That Work he draws on extensive research in behavioral psychology to explain how innovation can be fostered in hiri…
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