Web Marketing All-in-One Desk Reference For Dummies
General:
Name: Web Marketing All-in-One Desk Reference For Dummies
Format: epub
Size: 11.6 MB
Book:
Title: Web Marketing All-in-One Desk Reference For Dummies®
Author: John Arnold
Language: English
Year: 2009
Subjects: Business, Nonfiction
Publisher: John Wiley & Sons, Ltd.
ISBN: 9780470413982
Total pages: N/A
Description:
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:
- Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to
- Maximizing Internet potential …
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