Profit from Panic – How to Outsmart Market Madness with Behavioral Science
General:
Name: Profit from Panic – How to Outsmart Market Madness with Behavioral Science
Format: epub
Size: 900.23 KB
Book:
Title: Profit from Panic: How to Outsmart Market Madness with Behavioral Science: Rewire Your Brain to Beat Biases, Spot Undervalued Opportunities, and Build Unshakeable Wealth
Author: Publishing, ViTiny
Language: English
Year: N/A
Subjects: N/A
Publisher: Wydawnictwo: Routledge
ISBN: N/A
Total pages: 280 str.
Description:
Marketing has situated itself as an indispensable tool in today s business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession s ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent
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