Real Impact Marketing – Create a 1-Page Marketing Plan with Better Customer Insights (3rd edition)
General:
Name: Real Impact Marketing – Create a 1-Page Marketing Plan with Better Customer Insights (3rd edition)
Format: epub
Size: 11.08 MB
Book:
Title: Real Impact Marketing
Author: Michel, Stefan, Duke, Lisa S.
Language: English
Year: 2022
Subjects: BUSINESS & ECONOMICS / Marketing / Genera, BUSINESS & ECONOMICS / Marketing / Direct, EDUCATION / General
Publisher: Business School Press
ISBN: 978-3907311042
Total pages: 337
Description:
Real Impact Marketing helps decision-makers improve their Marketing Contribution Impact by aligning customer insights, value co-creation, value communication, and value capture. The 1-page marketing plan summarizes the actions a company can take to achieve this objective.
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