theoretical and practical graphics 1892
General:
Name: theoretical and practical graphics 1892
Format: pdf
Size: 10.06 MB
Book:
Title: Theoretical and practical graphics;
Author: Wilson, Frederick Newton, 1855- [from old catalog]
Language: angielski
Year: 2020
Subjects: Art, Business, Nonfiction
Publisher: Springer International Publishing
ISBN: 9783030473792
Total pages: 168
Description:
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government’s role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
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