Nelson International Science 4
General:
Name: Nelson International Science 4
Format: pdf
Size: 18.3 MB
Book:
Title: The Four Speeches Every Leader Has to Know
Author: Bård Norheim
Language: angielski
Year: 2019
Subjects: Business, Politics, Management, Nonfiction
Publisher: Springer International Publishing
ISBN: 9783030199739
Total pages: 100
Description:
This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors explore how leaders could speak in order to appear credible to an audience, and they argue that the leader has to take on suffering and give meaning to the suffering people experience. The book analyzes speeches from a wide variety of speakers, including Sir Winston Churchill, Barack Obama, Nelson Mandela, and Angela Merkel, and ends with a rhetorical dictionary for leaders to help readers familiarize themselves with helpful terms from rhetorical theory.
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