Bowen S Handbook of Innovations in Strategic Communication 2025
General:
Name: Bowen S Handbook of Innovations in Strategic Communication 2025
Format: pdf
Size: 7.14 MB
Book:
Title: Handbook of Innovations in Strategic Communication
Author: S A Bowen
Language: English
Year: 2025
Subjects: N/A
Publisher: Edward Elgar Publishing
ISBN: 1035326477
Total pages: 447
Description:
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• Conceptual foundations,
• Institutional and organizational dimensions,
• Implementing strategic communication, and
• Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
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