Last Call for Bud Light – The Fall and Future of America’s Favorite Beer
General:
Name: Last Call for Bud Light – The Fall and Future of America’s Favorite Beer
Format: epub
Size: 3.65 MB
Book:
Title: Last Call for Bud Light
Author: Anson Frericks
Language: English
Year: 2025
Subjects: Business, Politics, Nonfiction
Publisher: Threshold Editions
ISBN: 1668070901
Total pages: N/A
Description:
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch-formerly the home of America’s most popular brewery-watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the…
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