Catergory: Communication & Social Skills, One-Hour Self-Help Short Reads, Communication & Social Skills Self-Help eBooks
How to Speak So That People Want To Listen Centuries ago, around 490 BC, acquiring and developing public speaking was considered an important part of citizenship duties for every Greek man to learn. And today, centuries later, with the heavy beating of the digital world, public speaking has become a staple that is practiced every day by everyone. Whether having to introduce yourself to a class packed with people, conducting an interview for a prospective job, promoting a product or service, rallying people behind a cause you believe in, or simply voicing your opinion through a social media video, at some point you will have to take the stage and speak your mind. Public speaking, although referred to as an art form of communication, is nothing but a conversation amongst a group of people. True, there are different formats and settings in which public speaking can take place. For instance, there are formal speeches, discussion forums, presentations, and casual formats. But the one thing you need to understand when preparing to give a speech is that you are going to have a conversation with an audience from a sharing standpoint rather than lecturing. They need to feel your unique presence and authentic self rather than witnessing an act that is heavily rehearsed. As Carl Buechner puts it, "They may forget what you said, but they will never forget how you made them feel." And that is the one thing that differentiates between a communicator and a compelling communicator. Luckily, speaking effectively is a skill – a skill that can be acquired and developed until you master the tools leading to delivering big moments people remember. Of course, there are natural-born talented people who happen to be articulate and self-expressive, but there are millions of people who fear public speaking and who would try to avoid having to do it at all costs. I remember interviewing a very talented musician who ended my misery when he confessed that he was a "dabbler." That term changed my perspective entirely because it was genuinely true! A dabbler is someone who has the passion, the need, the desire to succeed, and the persistence but has to fail several times until they rise up and succeed. That’s precisely the case with public speaking. It’s dabbling in process. With the right knowledge, set of skills, and practice, anyone can master it. There are three components to any speech that you are about to give that were defined by the great Aristotle over two centuries ago. Those components simply lay out what you need to do and what your audience is expecting from you. Ethos: Your credibility as a speaker. Your level of knowledge regarding the issue you are going to discuss. Logos: The logic behind your argument, product, or service that you are presenting to your audience. Pathos: The emotional factor with which your audience can relate and consequently connect with what you’re saying. In the coming chapters, these three elements will be discussed with real techniques and how to employ them in your speech so you can speak to people who want to listen to you. This is your step-by-step guide In my short book, you will learn how to speak so that people want to listen. John Walton Click to expand…
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